What Caused This
A group project redesigning the onboarding experience for “What Caused This,” a Root Cause Analysis platform. Our goal was to make the platform easier to access and understand for new users.
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What Caused This was previously locked behind a contact form and manual demo booking process, limiting accessibility for smaller businesses and individual users. The challenge was to design a more user-friendly onboarding flow - giving users a way to explore the product independently, understand its value quickly, and onboard with minimal friction.
Duration
8 weeks
Client
What Caused This
Highlights
Collaborative team project
Fully redesigned onboarding experience
Interactive product tour UI
Presentation to client
Services
UX Design
UI Prototyping
Interaction Design
User Research
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I focused on onboarding flows from tools like Qualio and explored how they use guided walkthroughs to reduce confusion and boost engagement. I also mapped out the key actions users take in the platform to decide what was worth including in the tour. Since this was a team project, my role was specifically to design the product tour section.
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I prototyped multiple versions of the walkthrough UI, testing things like layout, button placement, colour, and step indicators. The final design includes a clean intro screen, clear step-by-step guidance, and visual cues throughout. It was built to match brand guidelines and integrates into the wider onboarding experience created by the group.
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