Tom Ball – UX Designer

As part of my first-year studies at Norwich University of the Arts, I was tasked with creating a reflective journal to document my learning journey. Due to my focus on UX design, I had the unique opportunity to develop my journal as a custom website. The goal was to reflect on key projects, industry insights, and personal growth while showcasing my skills in web design and digital storytelling. I aimed to create an interactive, user-friendly experience that brought the content to life in a visually engaging way.

Duration

1 month

Highlights

Explored personal growth and evolving design thinking Focus on integrating feedback and self-reflection Developed a deeper understanding of user-centred design principles

Client

University Project

Services

No Code Development Web Design Art Direction

I collected material throughout the year, documenting personal growth, design thinking, and reflections on my work. I researched various reflective journal formats, exploring how digital storytelling could enhance engagement. The research informed the structure and design of the website, ensuring it was easy to navigate while maintaining a cohesive narrative.

The design process started with structuring the content into key sections, including projects, industry insights, and personal reflections. I focused on creating a clean and engaging layout that made the content easy to navigate. Using Webflow, I built the website from scratch without relying on templates, allowing for a fully custom design. I experimented with typography, colour schemes, and interactive elements to enhance the storytelling and create a cohesive digital experience that reflected my growth in UX design.